Kuala Lumpur’s monster malls are crammed with designer brands and more. Just name it and KL has it, from Versace, Gucci and Prada to Louis Vuitton and Christian Dior. The Suria Shopping Complex (Jalan Ampang), situated at the foot of the world’s tallest twin towers, is a gem, with its swank shops, cafes and beautiful people. Stealing the thunder is the upscale Aseana, a treasure trove of handmade clothing from all around the region. Perk up your wardrobe with shawls and sarongs by designers Marilyn Tan and Bobby Ch'ng and your home with silk, teapots and sculptures. If you love all things beautiful, step into Salabianca, adored for its stunning fashion. Expect everything from top to toe - accessories to chiffon and silk tops and skirts adorned with delicate beading, painstakingly hand sewn. For exclusively designed pieces, ARCH World Miniature has small-scale reproductions of just about anything.

Pavilion Kuala Lumpur Awarded World's Best Retail Centre 16/06/2009
Pavilion Kuala Lumpur has been awarded the prestigious FIABCI Prix d'Excellence Award 2009 in the Retail Category, in which 26 other international entries were also vying. The award gives recognition to projects that excel in the areas of ...
Malaysian Grand Prix 24/02/2009
Malaysian Grand Prix (GP) Sale 2009 28 February 2009 Until 5 April 2009 The Malaysian GP Sale is back! Make a beeline for shopping complexes nationwide as they offer irresistible bargains in conjunction with the annual Petronas Malaysian Formula 1 ...
Shoppers' Paradise 16/12/2008
Malaysia tourism industry is expected to see high tourist expenditure in coming years on account of good shopping facilities, aggressive marketing and high tourist inflow. Malaysia is an excellent place for both international and local shoppers as ...
Promoting KL as high-end shopping destination 17/11/2007
Starhill Gallery's A Journey Through Time is set to put Malaysia on the world's horological map. The shopping gallery will be hosting one of the largest retail-focused luxury watch and jewellery showcases in Asia as part of its efforts to build on ...
More upside for KL retail sector 13/10/2007
In September, the Klang Valley ? the area consisting of greater Kuala Lumpur ? saw the opening of three new shopping malls with a total of three million sq ft of retail space. The Pavilion, located in Bukit Bintang, the heart of Kuala Lumpur?s ...

BAUME & Mercier, a brand under the Swiss luxury goods-based Richemont Group, is expected to spend a few million ringgit to promote its brand via various marketing efforts within the Asia-Pacific region.

"We have been investing a big part of our turnover on marketing, especially in Malaysia as the market here is developing with more acceptance among the younger generation for lifestyle watches," said Jalil El Kouch-Bordier, general manager of Baume & Mercier, Singapore, Malaysia and Indonesia.

Jalil said these three markets have been recording double-digit growth year-on-year since 2003, and Baume & Mercier is hoping that the trend continues.

Baume & Mercier was established 176 years ago and has contributed a lot to the watch-making industry and technical innovation and design creation.

It makes all its timepieces in Switzerland and is inspired by its heritage collection which carries four main brands - Riviera, Classima, Diamant and Hampton with over 100 models.

To promote its brands locally each year Baume & Mercier will have public relations activities with different themes, as well as sponsorship programmes, at least two major exhibitions and regular education programmes to expose the brands in a cultural angle relevant to the society.

"To create a bigger brand impact and proximity with people, we showcase our vintage collections in Kuala Lumpur, brought all the way from Geneva," said Jalil.

Jalil said the new "Baume & Mercier and Me" campaign, which showcases four celebrities on the cover of its leaflets, explains how Baume & Mercier watches come to life, from the initial inspiration through to the finished product, by way of the design process, technical research and prototype developments.

He said Baume & Mercier also works closely with the celebrities to raise funds for charity.

"We have been in Malaysia for over 15 years, and we believe newspapers are still the best medium to inform the public of our activities and events especially since we have a younger target," said Jalil.

Jalil said the brand has a presence in major shopping malls and international airports, and is a major player in the RM5,000 to RM15,000 watch range category.

He said Baume & Mercier hopes that the Government will continue to promote the luxury shopping haven here and Kuala Lumpur as the major shopping hub for luxury watches.