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Laugavegur
Yes, we know it's a long way from its peers in the
fashion world, but Europe's northernmost city is a funky, lively destination
and its fashion offerings are no exception. On Laugavegur, the city's main
shopping street, you'll find a host of clothing boutiques, plus an
assortment of shops offering accessories, leather goods, cosmetics,
lingerie, books and music. Skólavörôustígur is the city's most chic shopping
street, with more exclusive boutiques, gourmet stores, fur shops, jewelry
shops and art galleries. You'll find some expected fashion names here but
most notable are the local designers, who offer Iceland's own unique brand
of style. Be warned: Iceland is one of Europe's most expensive countries,
and while a tax refund for tourists and a relatively low overhead offset
some of the markups for retailers, you'll probably have to pony up quite a
bit for fine fashion. Still, if you buy an outfit from one of Reykjavík's
local fashion houses you can rest assured that no one at your next party
will show up sporting the same look. |